One name that stands prevalent for setting an
example for digital marketing within the political world is President Barack
Obama. Instead of being named POTUS (President of the United States), his title
should be changed to POTDM (President of the Digital Marketers)! In 2008, he
made history becoming the first African American President. But before his
reign, Obama took a different path to victory.
If you are like me, then between the times of
5:00 pm and 6:00 pm, I change the channel to avoid seeing the depressing news
of murders, approaching storms, and most of all the boring political
developments. I’ve never been one to be interested in taxes, vetoes, elections,
and decisions made by Congress. But that all changed in 2007! Obama actually
changed my stance on our democracy. “How?” you ask… Through TECHNOLOGY! In
addition to the normal political campaigns that include nationwide tour speeches
and televised broadcasts, Obama targeted the youth through:
- Text Messaging
- Smart Phone Applications
- Personalized Involvement
Obama’s Twitter was updated regularly and
contained tweets that sparked the interests of my demographic. His tweets
included information about government spending towards higher education and
increasing jobs. Also, there were retweets from followers that offered
additional details. Obama reached a younger audience by targeting their social past
times. Facebook groups were made that supported his campaign and also those who
opposed. Either viewpoint, Obama’s online presence was established.
The President became accessible to the one
device that everyone deems as a necessity. A mobile application was developed
that kept a video library of his recent and past speeches. At the click of a
button you could find out where the next speech would be held and the closest
city for any upcoming rallies. Personalized text messages prompted subscribers
to donate and volunteer; helping stimulate the “Change” Obama projected to all
of America. The text messages and emails continued all through his campaign and
throughout his presidential reign.
Now that the 2012 reelections are
approaching, Obama’s team is using the different platforms to gear up for his
new campaign. Emails and text messages have been sent to Obama’s subscribers to
distribute redesigned car bumper stickers. Below is part one of a speech (which
I was informed about through a text message) the President made about the
economic progress, potential growth of jobs, and tax breaks for small
businesses. Regardless of your political stance, there is something to be
learned from the reigning President of Digital Marketing, President Barack
Obama.
Click here to check out Obama’s website and
register to donate for the chance to have a meal with him and three other
supporters.
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