Thursday, September 15, 2011

Obama, President of Digital Marketing

One name that stands prevalent for setting an example for digital marketing within the political world is President Barack Obama. Instead of being named POTUS (President of the United States), his title should be changed to POTDM (President of the Digital Marketers)! In 2008, he made history becoming the first African American President. But before his reign, Obama took a different path to victory.

If you are like me, then between the times of 5:00 pm and 6:00 pm, I change the channel to avoid seeing the depressing news of murders, approaching storms, and most of all the boring political developments. I’ve never been one to be interested in taxes, vetoes, elections, and decisions made by Congress. But that all changed in 2007! Obama actually changed my stance on our democracy. “How?” you ask… Through TECHNOLOGY! In addition to the normal political campaigns that include nationwide tour speeches and televised broadcasts, Obama targeted the youth through:
  • Twitter
  • Email
  • Facebook
  • Text Messaging
  • Smart Phone Applications
  • Personalized Involvement

Obama’s Twitter was updated regularly and contained tweets that sparked the interests of my demographic. His tweets included information about government spending towards higher education and increasing jobs. Also, there were retweets from followers that offered additional details. Obama reached a younger audience by targeting their social past times. Facebook groups were made that supported his campaign and also those who opposed. Either viewpoint, Obama’s online presence was established.

The President became accessible to the one device that everyone deems as a necessity. A mobile application was developed that kept a video library of his recent and past speeches. At the click of a button you could find out where the next speech would be held and the closest city for any upcoming rallies. Personalized text messages prompted subscribers to donate and volunteer; helping stimulate the “Change” Obama projected to all of America. The text messages and emails continued all through his campaign and throughout his presidential reign.

Now that the 2012 reelections are approaching, Obama’s team is using the different platforms to gear up for his new campaign. Emails and text messages have been sent to Obama’s subscribers to distribute redesigned car bumper stickers. Below is part one of a speech (which I was informed about through a text message) the President made about the economic progress, potential growth of jobs, and tax breaks for small businesses. Regardless of your political stance, there is something to be learned from the reigning President of Digital Marketing, President Barack Obama.

Click here to check out Obama’s website and register to donate for the chance to have a meal with him and three other supporters.

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