The Entertainment Business Master’s Degree
Program at Full Sail University has challenged students, along with myself, to
create a business plan. I had no intention of ever thinking of becoming an
entrepreneur until I began this degree. Each month I have added more ideas and
business strategies of building my company’s brand. This month, we started to
finalized our business plans and bring everything we’ve done to fruition.
Starting an independent artist consulting
firm requires key connections within the music and entertainment industry.
Because my company is new, selling my company’s services and myself is what
will help prosper the business. In writing my business plan, it is important to
highlight the potential success my company will have. In the previous blog, Guy
Kawasaki states that the most important part of a business plan is the
executive summary. This portion of business plan is what hooks the reader,
investor, or loan officer to continue to read the entire plan. The executive
summary for my plan will express the problems independent artists face while
trying to break into the music industry.
I have taken Simone Brummelhuis’ advice and
changed my business plan to work from home and eliminate rent and lower office
bills. Simone suggests keeping the office in a separate room of the home or
apartment. This enables the entrepreneur to stay focused while in the office
and not view it as just another room. I have planned to rent a 2-bedroom
apartment and have one room as the office. This has cut rent, utilities, and
commuting costs.