Showing posts with label Entrepreneur. Show all posts
Showing posts with label Entrepreneur. Show all posts

Thursday, October 20, 2011

Minding My Business... Plan!


The Entertainment Business Master’s Degree Program at Full Sail University has challenged students, along with myself, to create a business plan. I had no intention of ever thinking of becoming an entrepreneur until I began this degree. Each month I have added more ideas and business strategies of building my company’s brand. This month, we started to finalized our business plans and bring everything we’ve done to fruition.

Starting an independent artist consulting firm requires key connections within the music and entertainment industry. Because my company is new, selling my company’s services and myself is what will help prosper the business. In writing my business plan, it is important to highlight the potential success my company will have. In the previous blog, Guy Kawasaki states that the most important part of a business plan is the executive summary. This portion of business plan is what hooks the reader, investor, or loan officer to continue to read the entire plan. The executive summary for my plan will express the problems independent artists face while trying to break into the music industry.

I have taken Simone Brummelhuis’ advice and changed my business plan to work from home and eliminate rent and lower office bills. Simone suggests keeping the office in a separate room of the home or apartment. This enables the entrepreneur to stay focused while in the office and not view it as just another room. I have planned to rent a 2-bedroom apartment and have one room as the office. This has cut rent, utilities, and commuting costs.

I believe that the most important portion of a business plan for an investor to read would be the monthly income statement for the first three years. Investors want to see bottom line numbers to see if the business is something worthy of the risk. 

Thursday, September 29, 2011

If you fail to PLAN... Your Business PLAN may FAIL...


Starting a business can be a headache if things are not done properly. One of the key steps is creating a business plan. This plan will help guide a successful company. The plan can be used to present to potential investors and banks letting them see that your company can prosper in this declining economy. When writing this plan, it is important to research others who were successful and pull some tips they used to benefit your business plan.

Here are two individuals that I’ve read on and found very interesting. Hopefully, some useful information is gained to benefit your business ventures!

Guy Kawasaki:
Guy was born in Honolulu, Hawaii and studied at Iolani School, Stanford, and obtained a MBA from UCLA. His work experience includes evangelizing hardware and software for Apple Inc., writing for Forbes, and many entrepreneurial ventures. Currently he is the co-founder of AllTop and partner of Garage.com.

He operates an American Express Open Forum Blog, where he shares excerpts from his many books and also insight on how to write a business plan. Guy states that the most important part of the plan is the Executive Summary. His explanation is that it is the first thing a reader sees. It should capture them to read further and gain interest in your ideas. I must say, this is a good read! Click here to read the entire blog. Also, Guy lists 10 sections that are key:

1.     Contact Information
2.      Executive Summary
3.      Description of the problem your solving
4.     Description of how you solve it
5.      Underlying magic
6.     Marketing and Sales Strategy
7.Competitive Analysis
8.     Financial Projections
9.     Team
10. Status/Timeline

Simone Brummelhuis
With a background in international law and publishing, Simome Brummelhuis is the CEO of the first women’s internet business magazine. Entitled The Next Women Business Magazine, issues are in the UK and Netherlands. Being a speaker through Women Inc., Simone was nominated for the Media Woman of the Year 2010. She also helps judge business competitions and awards.

She has a blog post entitled, “Working as a Remote Entrepreneur.” She speaks on how the economy has made it hard to start a business in a new working office. She suggests that new businesses start in a home office. This saves office space rent, commuting costs, and other fees. She also mentions how important it is to separate your home space from your workspace. This will enable you to keep focused while working. Who wants to have a conference call and hear the laundry machine at the same time? (LOL) But by creating an office space, others in your home will know that business is being done.

I really enjoyed both entrepreneur’s stories and hope you find articles to help your business plans!

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